Case Studies from the Frontlines of Design Innovation Management

The Academy for Design Innovation Management invites an international community of scholars and practitioners to share their stories from the frontlines.

Submission and Review timeline:

1) Abstract submission 200 words which address the three-part structure of the case study | 15 January 2019 deadline

2) Notification of accepted Case Studies Abstracts and approval to proceed | 27 January 2019

3) Full case studies must be submitted | 04 March 2019

4) Notification of accepted Full Case Study | 31 March 2019

5) Revised Full Case Study submission with all corrections | 30 April 2019

6) Registration of Case Studies author(s) | Tuesday 14 May 2019 

7) Conference will take place | 19–21 June 2019

The above timeline reflects a process that would allow the Case Study organising team to coach the writers a bit more, especially between steps 4 and 6.

If you have any questions regarding the Case Studies, please contact Aaron Fry and Rebecca Cain on


Who is this for?

  • Academics who are primarily practitioners. These would primarily (but not exclusively) be
    part-time faculty who work actively in entrepreneurship, agencies, consulting firms or in-house innovation teams.
  • Graduate students who, while studying, also work actively in entrepreneurship, agencies, consulting firms or in-house innovation teams.
  • Industry professionals who would like to reflect on and share their practices in international network forum.
  • Design-business educators who would like to present innovative pedagogy in a case study form.


Full-Length Case Study Format | 04 March 2019

Case Studies isolate the empirical parts of a paper and distil actionable outcomes from insights within a succinct form. The suggested length is 1500–3000 words.

Case Study Criteria

  • Alignment with one or two of the paper track themes
  • Clearly established, credible and relevant context
  • Visual and/or empirical evidence/support
  • Immediacy, applicability and transferability of key insights

Context & problem/opportunity area: In the first part of the case study, please “set the scene,” it is important that authors provide the context and background to the case/story. Outline your own role(s) and expertise. Ensure clarity around why this is an interesting/ problematic/ fun/ exciting area and articulate here what your case will contribute to either the field. If you’re writing about a well-established topic, we’ll be looking for a unique argument or insight. Three important questions to answer in this section are: (i.) what is the central message of the case study; (ii.) what is important, useful, new, or counterintuitive about your idea; (iii.) what academic, professional, or personal experience do you draw on?

The narrative: In this section, you will need to outline/describe your case’s narrative: journey–story–example. Provide as much detail and richness as possible. Use visuals and tables where appropriate (see guidelines). This section becomes ‘the source of your authority’ and it needs to be clear on the work (either your own or others’) your idea(s) build upon or reference.

The key learnings: In the last section of the case study, you will need to expand and elaborate your key learnings. Make sure it becomes clear why managers/designers should know about them. Explain how your learnings/ idea(s) can be applied in a real situation.

Download the Blind Case Study Template:

NB: If you require the case study template saved in a previous version of the Microsoft Word Document file format, please contact us via this email address:


To submit your full case study for the double-blind review you will need to:

1) Save your full case study as PDF

2) And uploaded it onto Track titled Case Studies from the Frontlines of Design Innovation Management:

3) Upload your PDF on or before Monday 25 February 2019


Case Studies Dissemination

The Case Studies authors will present their case-study in ten-minute presentation format within a case study forum which will be moderated by the Case Studies Track Organising Committee.

The Case Studies Track Organising Committee will aggregate collected case-studies in a book.

At least one author of accepted Case Study must attend the conference and present their work.

If you are single author, then you can submit only ONE case study. If a case study is co-authored, then you can submit as many case studies as you have the co-authors.
A lead presenter will need to change for each of the case studies. For example, an Author A co-written a case study titled “Case Study AB” has been accepted as well as the Author A’s single authored case study titled “Case Study A”. Then Author B will lead the presentation on a case study titled “Case Study AB” and the Author A will present a case study titled “Case Study A”.


Abstracts and bios submission | 15 January 2019

You will need to submit an abstract and bio(s) for the ADIM 2019 Case Studies Track using the conference management system. Please register on the online ADIM 2019 conference management system ConfTool: (if you participated in the 2017 conference in Hong Kong then you have will have existing account on the system).

The abstract should be less than 200 words in length. Abstract should summarise the case study, and should not provide any identifying information about the author(s).

An accompanying bio – less than 150 words for each author – is to be upload it onto track into the conference management system at the time of your abstract submission in the Track titled Case Studies from the Frontlines of Design Innovation Management

Case Studies from the Frontlines of Design Innovation Management

For these shorter, case-based papers, we propose using the following three-part structure:

  1. context & problem/opportunity area
  2. the narrative
  3. key learnings

Keep in mind that even though we encourage first person accounts and stories of the front lines of design strategy practice, it is not enough to ‘just’ know your subject deeply — you have to demonstrate to the reader and draw out (managerial) learnings and/or actionable items from your experience.

Author names should NOT be identified in the abstract or the body of the submitted full case study. All full case studies must be previously unpublished.